The FAANG group of mega cap stocks produced hefty returns for investors throughout 2020.

The team, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited vastly from the COVID-19 pandemic as folks sheltering in its place used the products of theirs to shop, work as well as entertain online.

During the older 12 months alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up 86 %, Netflix saw a sixty one % boost, as well as Google’s parent Alphabet is actually up 32 %. As we enter 2021, investors are wondering if these tech titans, optimized for lockdown commerce, will provide very similar or even better upside this season.

From this number of five stocks, we’re analyzing Netflix today – a high-performer during the pandemic, it is today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of probably the strongest equity performers of 2020. The business and its stock benefited from the stay-at-home atmosphere, spurring need due to its streaming service. The inventory surged aproximatelly ninety % off the minimal it hit on March 16, until mid-October.

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Nonetheless, during the previous three months, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) acquired considerable ground of the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has greater than eighty million paid subscribers. That is a tremendous jump from the 57.5 million it reported in the summer quarter. That compares with Netflix’s 195 million members as of September.

These successes by Disney+ emerged at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October reported that it included 2.2 million members in the third quarter on a net schedule, short of its forecast in July of 2.5 million new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a comparable restructuring as it concentrates on the new HBO Max of its streaming wedge. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, the thing that makes Netflix a lot more weak among the FAANG group is the company’s tight money position. Because the service spends a lot to develop its extraordinary shows and shoot international markets, it burns a lot of cash each quarter.

to be able to enhance the money position of its, Netflix raised prices for its most popular plan during the last quarter, the next time the company has done so in as many years. The move could prove counterproductive in an environment where people are losing jobs and competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber growth, especially in the more mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised similar issues in the note of his, warning that subscriber growth may well slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now obviously broken down as 1) belief in the streaming exceptionalism of its is actually fading somewhat even as 2) the stay-at-home trade might be “very 2020″ even with a bit of concern about just how U.K. and South African virus mutations might have an effect on Covid 19 vaccine efficacy.”

His 12 month price target for Netflix stock is $412, aproximatelly 20 % beneath the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega caps as well as tech stocks in 2020. But as the competition heats up, the company should show it is the high streaming option, and that it is well-positioned to protect the turf of its.

Investors seem to be taking a rest from Netflix inventory as they wait to find out if that will occur.